In the last week I’ve produced user persona’s to help keep our user in focus while producing our initial product concepts. I’ve actually found that creating these has led to innovation. Producing the personas enabled us to be aware of a scenario we simply overlooked. This scenario has enabled the design team to produce a creative solution to the problem, a solution that would not have been created without the creation of the user persona.

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UI & UX Designer. Passionate about design, health & fitness and wellbeing.

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